Service activities such as banking, insurance, telecommunications,
business auditing, distribution, trading, and other services have
been at the forefront of the transformation process in East Central
Europe and the former Soviet Union. These reforms, though far from
complete, are now sufficiently advanced to draw lessons and to
identify strategic options for foreign service firms expanding in
the region. In this volume, leading analysts and practitioners
offer an appraisal of the service markets and the challenges
related to foreign entry into the services sector in Central and
Eastern Europe during the "second wave" of transformation. What is
the emerging pattern of change? What is the outlook for promising
business in the area of services? Which entry strategies have
proven particularly successful? How do the leading service
providers from the West deal with the challenges confronting them
in service markets of the region?
This collective volume used case studies, field research and
industry studies to consider strategic options for foreign service
firms in East Central and Eastern Europe for the late nineties and
beyond.
General
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