The first book to chart a visual history of women’s sportswear, and the
key role that Nike has played in it over the last 50 years
This is a book about Nike sportswear and what it means to women. The
garments women wear, and why they wear them. It’s about athletes, from
the elite to the aspiring amateur, running marathons or running
errands. It’s about the spaces we perform in, and the way we use
clothing to do it: from the track and the fitness studio, to an online
world and the street outside.
Look Good, Feel Good, Play Good visualizes the relationship between
women and the garments they wear through five design archetypes from
sporting history: warm-ups, jerseys, leggings, sport bras, and shorts.
Steeped in narrative, history, and Nike’s abundant archive, the book’s
rich imagery spans reproductions of Nike’s trade catalogues that date
back to the early 1980s, period and contemporary photography, sketches,
advertisements, fabric swatches, seasonal color palettes, original
design proposals and patents, logos, product and campaign shots, and
everything in between.
Each chapter features interviews with Nike athletes, trainers, and
other collaborators, along with insightful texts from cultural
commentators. Across more than 350 pages and 575 images, this
unprecedented volume not only maps the development of women’s sports
apparel but proves its potential, in whatever context, to make athletes
who identify as women feel at their most powerful.
Featuring contributions from: Dina Asher-Smith, Scout Bassett, Joan
Benoit Samuelson, Sue Bird, Deyna Castellanos, Chandra Cheeseborough,
Anna Cockrell, Shelly-Ann Fraser-Pryce, Kirsty Godso, Xochilt Hoover,
Rayssa Leal, Tatyana Mcfadden, Naomi Osaka, Megan Rapinoe, Sha’Carri
Richardson, Caster Semenya, and Dawn Staley.
Featuring essays by: Dal Chodha, the Editor-in-Chief of Archivist
Addendum; Michelle Millar Fisher, the Wornick Curator of Contemporary
Decorative Arts at the Museum of Fine Arts, Boston; Heather Radke, an
essayist, journalist, and contributing editor, and reporter at
Radiolab; Samantha N. Sheppard, an Associate Professor of Cinema and
Media Studies at Cornell University; and Natalie E. Wright, a historian
of design and disability.
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