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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Fashioning Identity - Status Ambivalence in Contemporary Fashion (Paperback)
Loot Price: R1,519
Discovery Miles 15 190
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Fashioning Identity - Status Ambivalence in Contemporary Fashion (Paperback)
Series: Dress and Fashion Research
Expected to ship within 10 - 15 working days
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We dress to communicate who we are, or who we would like others to
think we are, telling seductive fashion narratives through our
adornment. Yet, today, fashion has been democratized through
high-low collaborations, social media and real-time fashion
mediation, complicating the basic dynamic of identity displays, and
creating tension between personal statements and social
performances. Fashioning Identity explores how this tension is
performed through fashion production and consumption,by examining a
diverse series of case studies - from ninety-year old fashion icons
to the paradoxical rebellion in 'normcore', and from soccer jerseys
in Kenya to heavy metal band T-shirts in Europe. Through these
cases, the role of time, gender, age memory, novelty, copying, the
body and resistance are considered within the context of the
contemporary fashion scene. Offering a fresh approach to the
subject by readdressing Fred Davis' seminal concept of 'identity
ambivalence' in Fashion, Culture and Identity (1992),
Mackinney-Valentin argues that we are in an epoch of 'status
ambivalence', in which fashioning one's own identity has become
increasingly complicated.
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