Some people are born with a natural 'go-get-'em' approach. For most
of us, however, selling does not come naturally. This book
demystifies the art of getting people to buy - whether it is as
simple as convincing your friends to agree to your restaurant
recommendation, or as complex as getting people to buy your
million- dollar proposal at work. The book is a toolkit for
self-exploration, analysis, learning and action plan development
framed in a 5-week programme for building your unique sales self.
Setting a clear objective for every week, it takes the reader
through a simple 5-step programme: - Setting the foundation: the
main principles of sales - Rational aspects of sales - Emotional
aspects of sales - Connecting the dots: closuring and continuation
of the sales cycle - Creating your personalised action plan and
toolbox with aide memoires, frameworks and life hacks to use every
day Each chapter concludes with a summary of do's and don'ts. The
last chapter includes practical tools for analysing and planning
your own self-development and business development. It will
accelerate your understanding of and ability to sell by raising
both your self-awareness and selling self-confidence.
General
Imprint: |
Robinson
|
Country of origin: |
United Kingdom |
Series: |
Work Smarter Series |
Release date: |
July 2024 |
Authors: |
Maria Morozova-Duthoit
• David Kean
|
Dimensions: |
234 x 153mm (L x W) |
Pages: |
192 |
ISBN-13: |
978-1-4721-4890-2 |
Categories: |
Books
|
LSN: |
1-4721-4890-8 |
Barcode: |
9781472148902 |
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