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Architecture in the Age of Printing - Orality, Writing, Typography, and Printed Images in the History of Architectural Theory (Paperback)
Loot Price: R1,017
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Architecture in the Age of Printing - Orality, Writing, Typography, and Printed Images in the History of Architectural Theory (Paperback)
Series: Architecture in the Age of Printing
Expected to ship within 10 - 15 working days
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A history of the influence of communication technologies on Western
architectural theory. The discipline of architecture depends on the
transmission in space and time of accumulated experiences,
concepts, rules, and models. From the invention of the alphabet to
the development of ASCII code for electronic communication, the
process of recording and transmitting this body of knowledge has
reflected the dominant information technologies of each period. In
this book Mario Carpo discusses the communications media used by
Western architects, from classical antiquity to modern classicism,
showing how each medium related to specific forms of architectural
thinking. Carpo highlights the significance of the invention of
movable type and mechanically reproduced images. He argues that
Renaissance architectural theory, particularly the system of the
five architectural orders, was consciously developed in response to
the formats and potential of the new printed media. Carpo contrasts
architecture in the age of printing with what preceded it:
Vitruvian theory and the manuscript format, oral transmission in
the Middle Ages, and the fifteenth-century transition from script
to print. He also suggests that the basic principles of
"typographic" architecture thrived in the Western world as long as
print remained our main information technology. The shift from
printed to digital representations, he points out, will again alter
the course of architecture.
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