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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Protest And Popular Culture - Women In The American Labor Movement (Paperback)
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Protest And Popular Culture - Women In The American Labor Movement (Paperback)
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"Protest and Popular Culture" is at once a historical monograph and
a critique of postmodernist approaches to the study of mass media,
consumerism, and popular political movements. In it, Triece
compares the self-representations of several late nineteenth and
twentieth-century women's protest movements with representations of
women offered by contemporaneous mass media outlets. She shows that
from the late nineteenth century until the present day, U.S.
women's protest movements sought to convince women that they are
first and foremost laborer/producers, while the U.S. media has just
as consistently sought to convince women that they are primarily
consumers. Triece contends that these approaches to portraying
women have been and continue to be constructed in opposition to one
another. The leaders of women's protest movements, she argues, have
long sought to convince women not to spend time and money on
reshaping their selves through consumer purchases, but instead to
focus attention on empowering themselves politically by asserting
control over their own labor power. The mass media, meanwhile, has
always treated such movements as potential threats to the financial
well-being of the consumer sector (that is, of advertisers), and so
has consistently trivialized them, while seeking simultaneously to
convince women that they should devote attention and resources to
buying things, not to struggling to overcome class and gender
discrimination. Many cultural-studies scholars have argued that in
recent years, rising prosperity has made consumerism into the
primary site of both individual expression and "resistance" to the
dominant socio-economic order, with self-definition through
personal purchases supplanting the role formerly played by struggle
for an end to inequities of all kinds. These scholars contend that
as such, mass media no longer function to naturalize, and thus
reinforce such inequities, and consumerism no longer serves to
perpetuate them. Triece argues that her examples show that this
argument is faulty, and that scholars should continue to take a
traditional materialist view in all studies of mass media,
consumerism, and popular protest.
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