Welcome to the uncertain world of "Radio 2.0"—where podcasts,
mobile streaming, and huge music databases are the new reality, as
are tweeting deejays and Apple's Siri serving as music
announcer—and understand the exciting status this medium has, and
will continue to have, in our digitally inclined society. How did
popular radio in past decades—from President Franklin D.
Roosevelt's "Fireside Chats" in the 1930s through Top 40 music and
Rush Limbaugh's talk radio empire—shape American society? How did
devices and systems like the iPhone, Pandora, and YouTube turn the
radio industry upside-down? Does radio still have a future, and if
so, what will we want it to look like? Radio 2.0: Uploading the
First Broadcast Medium covers the history and evolution of Internet
radio, explaining what came before, where Internet radio came from,
and where it is likely headed. It also gives readers a frame of
reference by describing radio from its introduction to American
audiences in the 1920s—a medium that brought people together
through a common experience of the same broadcast—and shows how
technologies like digital music and streaming music services put
into question the very definition of "radio." By examining new
radio and media technologies, the book explores an important
societal trend: the shift of media toward individualized or
personalized forms of consumption.
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