Media Rights and Intellectual Property (Hardcover, New)

An interdisciplinary approach to the complexities of media law This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham's image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it's the blockbuster movie Harry Potter or successful children's television programme Bob the Builder. Through case studies, chapter-by-chapter exercises, further reading and selected Internet links Media Rights and Intellectual Property fills the need for a clear and concise guide for the media student not versed in the finer details of media law. rights to the media industry The impact of digitalisation on the protection of copyright The response of the music industry to digital distribution and copyright piracy The strategic decisions of broadcasters to acquire sports rights The importance of tertiary rights and their role in the television marketplace The emergence of celebrity image rights Issues of copyright and the Internet.

General

Imprint:	Edinburgh University Press
Country of origin:	United Kingdom
Series:	Media Topics
Release date:	May 2005
First published:	April 2006
Dimensions:	216 x 138mm (L x W)
Format:	Hardcover
Pages:	162
Edition:	New
ISBN-13:	978-0-7486-2062-3
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Books > Law > English law > Financial, taxation, commercial, industrial > Communications law > Entertainment & media law Books > Law > English law > Private, property, family > Personal property > General Promotions
LSN:	0-7486-2062-1
Barcode:	9780748620623

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