This title explores the most current issues pertaining to fair
trade, featuring in-depth analysis by the leading experts in this
field. It boasts case studies of the key commodities involved in
fair trade issues, plus an A-Z of entries dealing with issues,
organizations, disputes, and relevant countries with regard to fair
trade. Essays include: Falling Foul of Fair Trade: The Politics of
Supply Chains; The Politics of Fairer Trade: Marketing `Fairness'
Through Brands; Branding Morality; Certification as Governance:
Possibilities and Pitfalls; Fair Trade: A New Paradigm for
Development. Case studies include: coffee; chocolate; handicrafts;
textiles; rice.
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