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The Rise of Cable Programming in the United States - Revolution or Evolution? (Paperback)
Loot Price: R894
Discovery Miles 8 940
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The Rise of Cable Programming in the United States - Revolution or Evolution? (Paperback)
Series: Texas Film and Media Studies Series
Expected to ship within 10 - 15 working days
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Winner, McGannon Communications Research Award, 2004 In 1971, the
Sloan Commission on Cable Communications likened the ongoing
developments in cable television to the first uses of movable type
and the invention of the telephone. Cable's proponents in the late
1960s and early 1970s hoped it would eventually remedy all the
perceived ills of broadcast television, including
lowest-common-denominator programming, inability to serve the needs
of local audiences, and failure to recognize the needs of cultural
minorities. Yet a quarter century after the "blue sky" era, cable
television programming closely resembled, and indeed depended upon,
broadcast television programming. Whatever happened to the Sloan
Commission's "revolution now in sight"? In this book, Megan Mullen
examines the first half-century of cable television to understand
why cable never achieved its promise as a radically different means
of communication. Using textual analysis and oral, archival, and
regulatory history, she chronicles and analyzes cable programming
developments in the United States during three critical stages of
the medium's history: the early community antenna (CATV) years
(1948-1967), the optimistic "blue sky" years (1968-1975), and the
early satellite years (1976-1995). This history clearly reveals how
cable's roots as a retransmitter of broadcast signals, the
regulatory constraints that stymied innovation, and the economic
success of cable as an outlet for broadcast or broadcast-type
programs all combined to defeat most utopian visions for cable
programming.
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