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How To Be A Sports Agent (Paperback, 3 Revised Edition)
Loot Price: R406
Discovery Miles 4 060
You Save: R86
(17%)
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How To Be A Sports Agent (Paperback, 3 Revised Edition)
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List price R492
Loot Price R406
Discovery Miles 4 060
You Save R86 (17%)
Expected to ship within 9 - 15 working days
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NEW EDITION A sports agent. In its simplest form, a sports agent is
an individual or company who represents a sportsperson. They try to
get them a better contract, a better endorsement, a better
sponsorship, a better deal. Nothing wrong with that, is there? Or
is there? The problem, inevitably, is money. So much money now
sloshing around in professional sport today. And human greed -
which can lead to conflicts of interest...So How to be a Sports
Agent is a practical and down-to-earth book that reveals the
secrets behind the art of being not just a good sports agent, but a
good, honest sports agent. It includes: Analysis of what it is to
be an agent and how to ensure a watertight legal contract between
the agent and his client. The regulation of agents in various
sports, and how to comply. The difference between a good agent and
a bad agent. Creation of playing contracts, particularly in regard
to soccer, cricket and rugby and covers the most common pitfalls.
Marketing, merchandising, licensing and sponsorship deals. How to
negotiate them and how to draft them. The art of negotiation, and
the balance between on and off pitch activities. The role of the
lawyer as agent and adviser. Keeping the clients happy, getting new
clients and keeping the clients happy when you have new clients.
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