Trade secrets are valuable. Executives know that, but do they
also know how easily they can be stolen? Marketing expert Michael
Budden thinks not. The departure of unhappy employees, sabotage by
current employees, or simply the carelessness of managers unmindful
of the risks or unaware of the protection available to them can be
hazardous to the security of essential corporate information. Now,
however, there is the Uniform Trade Secrets Act. Prevalent in most
states with enactment in others almost certain, the Act offers the
protection executives need providing they have taken reasonable
steps on their own before seeking redress under its provisions. In
this readable text, Budden explains the law, how it works, and what
executives must do to avail themselves of it. He includes revealing
case studies for further guidance and to aid executives in their
corporate strategic planning. An essential resource for people with
management responsibilities in almost all organizations, and a
useful quick refresher for their legal advisers.
Losses to organizations through trade secret misappropriations
cost billions of dollars annually. No industry is immune. Trade
secrets take many forms; recipes, formulas, customer lists, market
research results, proprietary processes, and product development
secrets are a few examples. Under the Uniform Trade Secrets Act,
however, companies that have created plans and procedures to guard
against such losses before they occur can now seek injunctive
relief and collect monetary awards for damages. Dr. Budden
introduces readers to the Act and the jurisdictions that have
adopted it, and then explains what executives must do to create the
necessary precondition of establishing a climate of
confidentiality, including the use of non-compete covenants, and
nondisclosure and noncompetition contracts. He goes on to lay out
the sort of information that must be protected and how to appraise
its value and the nature of its secrecy. Following up with advice
on developing a plan of action to protect trade secrets, he
concludes with a thoughtful discussion of the legal avenues and
alternatives that executives can take and an outline of all the
trade secrets protections the Act makes available.
General
Imprint: |
Praeger Publishers Inc
|
Country of origin: |
United States |
Release date: |
October 1996 |
First published: |
October 1996 |
Authors: |
Michael C. Budden
|
Dimensions: |
235 x 156 x 12mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
192 |
ISBN-13: |
978-1-56720-016-4 |
Categories: |
Books >
Law >
General
|
LSN: |
1-56720-016-8 |
Barcode: |
9781567200164 |
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