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Law for Advertising, Broadcasting, Journalism, and Public Relations - Law for Advertising, Broadcasting, Journalism, and Public Relations (Paperback)
Loot Price: R2,516
Discovery Miles 25 160
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Law for Advertising, Broadcasting, Journalism, and Public Relations - Law for Advertising, Broadcasting, Journalism, and Public Relations (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This exceptional new text offers an up-to-date and integrated
approach to communication law. Written by two practicing attorneys
with extensive experience teaching the communication law course,
"Law for Advertising, Broadcasting, Journalism, and Public
Relations" covers the areas of communication law essential and most
relevant for readers throughout the communication curriculum. Its
integrated approach will serve students and practitioners in
advertising and public relations as well as those in journalism and
electronic media.
Providing background to help readers understand legal concepts,
this comprehensive communication law text includes an introduction
to the legal system; covers legal procedures, structures, and
jurisdictions; discusses the First Amendment and electronic media
regulations; and considers issues of access. Additional material
includes: *intellectual property law; *employment and agency law,
with explanations of how these laws create obligations for mass
communication professionals and their employees; *commercial
communication laws; and *special laws and regulations that impact
reporters, public relations practitioners, and advertisers who deal
with stock sales.
Special features of this text include:
*Magic Words and Phrases--defining legal terms;
*Cases--illustrating key points in each chapter;
*Practice Notes--highlighting points of particular interest to
professional media practices;
*Instructions on finding and briefing cases, with a sample brief;
and
*Examples of legal documents and jury instructions.
This text is intended as an introduction to communication law for
students and practitioners in mass communication, journalism,
advertising, broadcasting, telecommunications, and public
relations.
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