Global Market Strategies (Paperback)

Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in "Global Market Strategies" provide international managers with the requisite know-how for success in all markets and industries.

General

Imprint:	Campus Verlag
Country of origin:	Germany
Release date:	April 2014
First published:	February 2014
Authors:	Michael Neubert
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Paperback
Pages:	200
ISBN-13:	978-3-593-39945-4
Categories:	Books > Business & Economics > Economics > International economics > General Promotions
LSN:	3-593-39945-8
Barcode:	9783593399454

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