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Behavioral Public Policy in a Global Context - Practical Lessons from Outside the Nudge Unit (2023 ed.)
Loot Price: R5,193
Discovery Miles 51 930
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Behavioral Public Policy in a Global Context - Practical Lessons from Outside the Nudge Unit (2023 ed.)
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The academic field of behavioral science has developed rapidly in
recent decades. The field draws on research from across the social
and natural sciences, and it has consistently shown that humans are
not always rational. This insight has had a profound impact on
multiple fields, including economics, political science, and law.
Since the early 2000s, the application of behavioral science to
public policy has also grown exponentially. Policymakers and
practitioners now regularly use behavioral science to rethink how
they develop programs and solve social problems. The impact has
been far-reaching; behavioral science has transformed how we think
about the economy, public health, education, and beyond. In
practice, behavioral insights have been used to raise tax revenues,
help people access social welfare program benefits and employment
opportunities, increase voter turnout, boost medication adherence,
and more. There are now hundreds of entities – international
organizations, governments, business, and nonprofits – building
and investing in internal behavioral science teams. Unfortunately,
most of the hard work of putting these teams together and applying
behavioral science insights happens “behind the scenes.” This
book unearths some of the stories and insights from pioneers in
applied behavioral science, in their own words. How did their teams
come about, and how did they grow? What projects have worked, and
which have not? What have they learned, and what would they
recommend to others seeking to build behavioral science teams of
their own?
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