This book provides a new analytical perspective on the strategies,
membership and communication management of political parties in
Poland. The authors address why some political parties have managed
to strengthen and survive while others have failed to do the same.
The research was carried out in the years 2016-2018, when Poland
started to be seen more and more as a weakening democracy. As an
in-depth, empirically grounded single-country study of party
structure and communication, the book gives an opportunity to draw
broader conclusions about the process of party development in the
Central and Eastern Europe region three decades since the beginning
of democratic transition.
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