Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Why We Can't Have Nice Things - Social Media's Influence on Fashion, Ethics, and Property (Hardcover)
Loot Price: R2,218
Discovery Miles 22 180
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Why We Can't Have Nice Things - Social Media's Influence on Fashion, Ethics, and Property (Hardcover)
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In 2016, social media users in Thailand called out the Paris-based
luxury fashion house Balenciaga for copying the popular Thai
"rainbow bag," using Balenciaga's hashtags to circulate memes
revealing the source of the bags' design. In Why We Can't Have Nice
Things Minh-Ha T. Pham examines the way social media users monitor
the fashion market for the appearance of knockoff fashion, design
theft, and plagiarism. Tracing the history of fashion antipiracy
efforts back to the 1930s, she foregrounds the work of policing
that has been tacitly outsourced to social media. Despite the
social media concern for ethical fashion and consumption and the
good intentions behind design policing, Pham shows that it has
ironically deepened forms of social and market inequality, as it
relies on and reinforces racist and colonial norms and ideas about
what constitutes copying and what counts as creativity. These
struggles over ethical fashion and intellectual property, Pham
demonstrates, constitute deeper struggles over the colonial
legacies of cultural property in digital and global economies.
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