Fusalp, 70 years of creativity, marrying state-of-the-art technique
with quintessentially French styleFusalp is the story of an iconic
skiwear brand, but more than that, it is a story of passion and
epic ambitions. The Joy of Movement looks back on the history of a
brand that pioneered mountain apparel, inspired by the world of
Alpine skiing and effortless French chic.Fusalp was founded in 1952
by two visionary tailors on the banks of Lake Annecy in Haute
Savoie-70 years of creativity centered on technology, elegance and
movement. The year 2014 was a watershed for the brand, with the
introduction of a new line of clothing halfway between mountain
apparel and urban chic-a new look for a different type of customer.
On the slopes and on the streets, Fusalp is more than ever
committed to furthering the art of movement, drawing on its 70-year
legacy of expertise to meet the expectations of today's
consumers.Playwright Mohamed El Khatib invites you to think of this
book as a snow globe-a magical snow globe that conjures up the
human adventure at the heart of Fusalp. Discover the ambitious
world of an iconic brand that has built on its past to secure its
future, re-created here with never-before-seen archival material
and firsthand accounts by the emblematic figures behind the brand.
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