How does Google sell ad space and rank webpages? How does Netflix
recommend movies and Amazon rank products? How can you influence
people on Facebook and Twitter and can you really reach anyone in
six steps? Why doesn't the Internet collapse under congestion and
does it have an Achilles' heel? Why are you charged per gigabyte
for mobile data and how can Skype and BitTorrent be free? How are
cloud services so scalable and why is WiFi slower at hotspots than
at home? Driven by twenty real-world questions about our networked
lives, this book explores the technology behind the multi-trillion
dollar Internet and wireless industries. Providing easily
understandable answers for the casually curious, alongside detailed
explanations for those looking for in-depth discussion, this
thought-provoking book is essential reading for students in
engineering, science and economics, for network industry
professionals and anyone curious about how technological and social
networks really work.
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