Nation branding--a set of ideas rooted in Western marketing--gained
popularity in the post-communist world by promising a quick fix for
the identity malaise of "transitional" societies. Since 1989,
almost every country in Central and Eastern Europe has engaged in
nation branding initiatives of varying scope and sophistication.
For the first time, this volume collects in one place studies that
examine the practices and discourses of the nation branding
undertaken in these countries. In addition to documenting various
rebranding initiatives, these studies raise important questions
about their political and cultural implications.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Series: |
Routledge Research in Cultural and Media Studies |
| Release date: |
September 2011 |
| First published: |
2011 |
| Editors: |
Nadia Kaneva
|
| Dimensions: |
229 x 152 x 19mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
266 |
| ISBN-13: |
978-0-415-88275-0 |
| Categories: |
Books >
Social sciences >
Politics & government >
General
Promotions
|
| LSN: |
0-415-88275-3 |
| Barcode: |
9780415882750 |
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