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Books > Arts & Architecture > Music > Composers & musicians
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Richard Wagner - Self-Promotion and the Making of a Brand (Book)
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Richard Wagner - Self-Promotion and the Making of a Brand (Book)
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All modern artists have had to market themselves in some way.
Richard Wagner may just have done it better than anyone else. In a
self-promotional effort that began around 1840 in Paris, and lasted
for the remainder of his career, Wagner claimed convincingly that
he was the most German composer ever and the true successor of
Beethoven. More significantly, he was an opera composer who
declared that he was not composing operas. Instead, during the
1850s, he mapped out a new direction, conceiving of works that
would break with tradition and be literally 'brand new'. This is
the first study to examine the innovative ways in which Wagner made
himself a celebrity, promoting himself using every means available:
autobiography, journal articles, short stories, newspaper
announcements, letters, even his operas themselves. Vazsonyi
reveals how Wagner created a niche for his works in the crowded
opera market that continues to be unique.
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