Richard Wagner - Self-Promotion and the Making of a Brand (Book)

All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	May 2012
First published:	2010
Authors:	Nicholas Vazsonyi (Professor of German and Comparative Literature)
Dimensions:	247 x 190 x 15mm (L x W x T)
Format:	Book
Pages:	236
ISBN-13:	978-1-107-40439-7
Categories:	Books > Arts & Architecture > Music > Composers & musicians Books > Arts & Architecture > Performing arts > Theatre, drama > Opera Books > Music > Composers & musicians Promotions
LSN:	1-107-40439-8
Barcode:	9781107404397

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