Why have so many established political parties across Latin America
collapsed in recent years? Party Brands in Crisis offers an
explanation that highlights the effect of elite actions on voter
behavior. During the 1980s and 1990s, political elites across the
region implemented policies inconsistent with the traditional
positions of their party, provoked internal party conflicts, and
formed strange-bedfellow alliances with traditional rivals. These
actions diluted party brands and eroded voter attachment. Without
the assured support of a partisan base, parties became more
susceptible to short-term retrospective voting, and voters without
party attachments deserted incumbent parties when they performed
poorly. Party Brands in Crisis offers the first general explanation
of party breakdown in Latin America, reinforcing the interaction
between elite behavior and mass attitudes.
General
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