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The New Consumers - The Influence Of Affluence On The Environment (Hardcover, 3rd ed.)
Loot Price: R842
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The New Consumers - The Influence Of Affluence On The Environment (Hardcover, 3rd ed.)
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While overconsumption by the developed world's roughly one billion
inhabitants is an abiding problem, another one billion increasingly
affluent "new consumers" in developing countries will place
additional strains on the earth's resources, argue authors Norman
Myers and Jennifer Kent in this important new book. The New
Consumers examines the environmental impacts of this increased
consumption, with particular focus on two commodities - cars and
meat - that stand to have the most far-reaching effects. It
analyzes consumption patterns in a number of different countries,
with special emphasis on China and India (whose surging economies,
as well as their large populations, are likely to account for
exceptional growth in humanity's ecological footprint), and surveys
big-picture issues such as the globalization of economies, consumer
goods, and lifestyles. Ultimately, according to the authors, the
challenge will be for all of humanity to transition to sustainable
levels of consumption, for it is unrealistic to expect "new"
consumers not to aspire to be like the "old" ones. Cogent in its
analysis, The New Consumers issues a timely warning of a major and
developing environmental trend, and suggests valuable strategies
for ameliorating its effects.
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