.journalists, broadcasters, public relations and advertising
practitioners as well as mass communication scholars will find this
a useful reference material. Chukwuemeka Chikelu, Minister,
Information and National Orientation, Nigeria, 2004. This book is a
valuable resource; a guide through the jargon and terminology of
the world of media and mass communication.(it) provides students,
professionals and academics alike with a way to comprehend the
world of mass communication, and to ensure that they are clear and
precise in their understanding of the world around them. Mark
Bikerton, Director, Student Recruitment, Marketing and
Communications, London Metropolitan University. .an invaluable
reference hub for PR practitioners and others in related fields of
communication. from a brilliant author who knows his onions. Joe
Itah, Chapter Chairman, Nigerian Institute of Public Relations,
Abuja, 2006. Dictionary of Mass Communication is an introductory
text that invites scholars of the subject or related disciplines to
the terminologies used in the field. It creates a clear
understanding of these jargons to facilitate apprehension both for
new comers in the field and old players. Organised in such a way
for easy reference, it covers terminologies in public relations,
advertising, communication and marketing research, journalism,
photojournalism, broadcasting, etc. No media or communication
studies will absolute without this text. O. CHARLES OKWELUME JNR.
is a scholar of mass communication and international relations.
Erstwhile Editor-in-Chief of NYSC FCT Editorial Board, he is author
of Drumbeats of Black Africa and is presently at the University of
Birmingham.
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