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Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies
Loot Price: R6,704
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Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies
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A new generation of Asian entrepreneurs is bringing their
creativity, innovation, and digital expertise to market, assisting
the region in becoming a disruptive force on the global stage. Live
commerce, which combines fast purchases with entertainment, is
revolutionizing China's retail industry, and new applications are
making users' lives easier and more intertwined. A relatively young
and increasingly well-educated population, driven by Millennials
and Gen Zs, is driving such high levels of internet and mobile
usage. In the following decade, these "digital natives" (born
between 1997 to 2012) will account for one-third of Asia's
consumption. Despite its relevance, there is a scarcity of research
on digital natives and transformation in Asia or reflections of the
same in a global context. The Handbook of Research on Digital
Natives as a Disruptive Force in Asian Businesses and Societies
fosters multidisciplinary collaboration in order to uncover fresh
theoretical and empirical views on digital natives, digital
technology, and digital revolutions in Asian enterprises and
society. Covering key topics such as the digital divide, internet
marketing, and social commerce, this major reference work is ideal
for government officials, business owners, managers, policymakers,
scholars, researchers, academicians, practitioners, instructors,
and students.
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