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The Seven Keys to Communicating in Mexico - An Intercultural Approach (Paperback)
Loot Price: R695
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The Seven Keys to Communicating in Mexico - An Intercultural Approach (Paperback)
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How do you build successful professional connections with
colleagues from Mexico? While most books focus simply on how to
avoid common communication mistakes, this book leads its readers to
an understanding of how to succeed and thrive within the three
cultures, Mexico, the US, and Canada. Kelm, Hernandez-Pozas and
Victor present a set of practical guidelines for communicating
professionally with Mexicans, both in Mexico and abroad, providing
many photographs as examples. The Seven Keys to Communicating in
Mexico follows the model of presenting key cultural concepts used
in the earlier books by Kelm and Victor on Brazil and (with Haru
Yamada) on Japan. Olivia Hernandez-Pozas, Orlando Kelm, and David
Victor, well-respected research professors and seasoned
cross-cultural trainers for businesspeople, guide readers through
Mexican culture using Victor's LESCANT Model (an acronym
representing seven key cross-cultural communication areas:
Language, Environment, Social Organization, Contexting, Authority,
Nonverbal Behavior, and Time). Each chapter addresses one of these
topics and demonstrates how to evaluate the differences among
Mexican, US, and Canadian cultures. In the final chapter the
authors bring all of these cultural interactions together with a
sample case study about business interactions between Mexicans and
North Americans. The case study includes additional observations
from North American and Mexican business professionals who offer
related suggestions and recommendations.
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