Oscar Buzz and the Influence of Word of Mouth on Movie Success (Hardcover, 1st ed. 2020)

This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film's outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2020
First published:	2020
Authors:	Owen Eagan
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	132
Edition:	1st ed. 2020
ISBN-13:	978-3-03-041179-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions
LSN:	3-03-041179-6
Barcode:	9783030411794

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