A PDF version of this book is available for free in open access
via www.tandfebooks.com as well as the OAPEN Library platform,
www.oapen.org. It has been made available under a Creative Commons
Attribution-Non Commercial-No Derivatives 3.0 license and is part
of the OAPEN-UK research project.
E-commerce offers immense challenges to traditional dispute
resolution methods, as it entails parties often located in
different parts of the world making contracts with each other at
the click of a mouse. The use of traditional litigation for
disputes arising in this forum is often inconvenient, impractical,
time-consuming and expensive due to the low value of the
transactions and the physical distance between the parties. Thus
modern legal systems face a crucial choice: either to adopt
traditional dispute resolution methods that have served the legal
systems well for hundreds of years or to find new methods which are
better suited to a world not anchored in territorial borders.
Online Dispute Resolution (ODR), originally an off-shoot of
Alternative Dispute Resolution (ADR), takes advantage of the speed
and convenience of the Internet, becoming the best, and often the
only option for enhancing consumer redress and strengthening their
trust in e-commerce. This book provides an in-depth account of the
potential of ODR for European consumers, offering a comprehensive
and up to date analysis of the development of ODR. It considers the
current expansion of ODR and evaluates the challenges posed in its
growth. The book proposes the creation of legal standards to close
the gap between the potential of ODR services and their actual use,
arguing that ODR, if it is to realise its full potential in the
resolution of e-commerce disputes and in the enforcement of
consumer rights, must be grounded firmly on a European regulatory
model.
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