The Illustrated Guide to the Content Analysis Research Project (Paperback)

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2020
First published:	2021
Authors:	Patricia Swann
Dimensions:	280 x 210 x 30mm (L x W x T)
Format:	Paperback
Pages:	140
ISBN-13:	978-1-138-60512-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Communication studies > Research methods
LSN:	1-138-60512-3
Barcode:	9781138605121

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