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Invested - How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds (Paperback)
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Invested - How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Minds (Paperback)
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Invested examines the perennial and nefarious appeal of financial
advice manuals. Who hasn't wished for a surefire formula for riches
and a ticket to the good life? For three centuries, investment
advisers of all kinds, legit and otherwise, have guaranteed that
they alone can illuminate the golden pathway to prosperity-despite
strong evidence to the contrary. In fact, too often, they are
singing a siren song of devastation. And yet we keep listening.
Invested tells the story of how the genre of investment advice
developed and grew in the United Kingdom and the United States,
from its origins in the eighteenth century through today, as it
saturates our world. The authors analyze centuries of books, TV
shows, blogs, and more, all promising techniques for amateur
investors to master the ways of the market: from Thomas Mortimer's
pathbreaking 1761 work, Every Man His Own Broker, through the
Gilded Age explosion of sensationalist investment manuals, the
early twentieth-century emergence of a vernacular financial
science, and the more recent convergence of self-help and personal
finance. Invested asks why, in the absence of evidence that such
advice reliably works, guides to the stock market have remained
perennially popular. The authors argue that the appeal of popular
investment advice lies in its promise to level the playing field,
giving outsiders the privileged information of insiders. As
Invested persuasively shows, the fantasies sold by these writings
are damaging and deceptive, peddling unrealistic visions of easy
profits and the certainty of success, while trying to hide the fact
that there is no formula for avoiding life's economic uncertainties
and calamities.
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