"The Reputational Premium" presents a new theory of party
identification, the central concept in the study of voting.
Challenging the traditional idea that voters identify with a
political party out of blind emotional attachment, this pioneering
book explains why party identification in contemporary American
politics enables voters to make coherent policy choices.
Standard approaches to the study of policy-based voting hold
that voters choose based on the policy positions of the two
candidates competing for their support. This study demonstrates
that candidates can get a premium in support from the policy
reputations of their parties. In particular, Paul Sniderman and
Edward Stiglitz present a theory of how partisans take account of
the parties' policy reputations as a function of the competing
candidates' policy positions.
A central implication of this theory of reputation-centered
choices is that party identification gives candidates tremendous
latitude in their policy positioning. Paradoxically, it is the
party supporters who understand and are in synch with the
ideological logic of the American party system who open the door to
a polarized politics precisely by making the best-informed choices
on offer.
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