This comprehensive and authorative sourcebook offers academics,
researchers and students an introduction to and overview of current
scholarship at the intersection of marketing and feminism. In the
last five years there has been a resurrection of feminist voices in
marketing and consumer research. This mirrors a wider public
interest in feminism – particularly in the media as well as the
academy - with younger women discovering that patriarchal
structures and strictures still limit women’s development and
life opportunities. The "F" word is back on the agenda – made
high profile by campaigns such as #MeToo and #TimesUp. There is a
noticeably renewed interest in feminist scholarship, especially
amongst younger scholars, and significantly insightful
interdisciplinary critiques of this new brand of feminism,
including the identification of a neoliberal feminism that urges
professional women to achieve a work/family balance on the back of
other women’s exploitation. Consolidating existing scholarship
while exploring emerging theories and ideas which will generate
further feminist research, this volume will be of interest to
researchers, academics and students in marketing and consumption
studies, especially those studying or researching the complex
inter-relationship of feminism and marketing.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
Routledge Companions in Marketing, Advertising and Communication |
Release date: |
September 2023 |
Editors: |
Pauline Maclaran
• Lorna Stevens
• Olga Kravets
|
Dimensions: |
246 x 174mm (L x W) |
Format: |
Book
|
Pages: |
490 |
ISBN-13: |
978-1-03-218756-3 |
Categories: |
Books
|
LSN: |
1-03-218756-5 |
Barcode: |
9781032187563 |
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