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Protecting Your Intellectual Property Rights - Understanding the Role of Management, Governments, Consumers and Pirates (Paperback, 2013 ed.)
Loot Price: R1,482
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Protecting Your Intellectual Property Rights - Understanding the Role of Management, Governments, Consumers and Pirates (Paperback, 2013 ed.)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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Counterfeit products represent a growing problem for a wide range
of industries. There are many estimates of the size of this problem
most of which coalesce around $500-billion annually on a global
basis. Overall, a wide range of industries agree that there is a
severe problem with the global protection of intellectual property
rights (IPR), yet, there have been virtually no attempts to
describe all aspects of the problem. This book aims at giving the
most complete description of various characteristics of the
intellectual property rights (IPR) environment in a global context.
The authors believe a holistic understanding of the problem must
include consumer complicity to purchase counterfeit, actions of the
counterfeiters (pirates) as well as actions (or inaction) by home
and host governments, and the role of international organizations
and industry alliances. Only after establishing how all the actors
in the IPR environment relate to one another can we describe global
protection of the intellectual property rights environment and the
managerial response of IPR owners and/or industry associations to
combat this ongoing problem. The book concludes with pragmatic
recommendations for protecting intellectual property given the
recent trends discussed in the previous chapters, making it of
interest to practitioners and policy-makers alike.
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