Why does knowing more mean believing-and doing-less? A prescription
for change The more facts that pile up about global warming, the
greater the resistance to them grows, making it harder to enact
measures to reduce greenhouse gas emissions and prepare communities
for the inevitable change ahead. It is a catch-22 that starts, says
psychologist and economist Per Espen Stoknes, from an inadequate
understanding of the way most humans think, act, and live in the
world around them. With dozens of examples-from the private sector
to government agencies-Stoknes shows how to retell the story of
climate change and, at the same time, create positive, meaningful
actions that can be supported even by deniers. In What We Think
About When We Try Not To Think About Global Warming, Stoknes not
only masterfully identifies the five main psychological barriers to
climate action, but addresses them with five strategies for how to
talk about global warming in a way that creates action and
solutions, not further inaction and despair. These strategies work
with, rather than against, human nature. They are social, positive,
and simple-making climate-friendly behaviors easy and convenient.
They are also story-based, to help add meaning and create
community, and include the use of signals, or indicators, to gauge
feedback and be constantly responsive. Whether you are working on
the front lines of the climate issue, immersed in the science,
trying to make policy or educate the public, or just an average
person trying to make sense of the cognitive dissonance or grapple
with frustration over this looming issue, What We Think About When
We Try Not To Think About Global Warming moves beyond the
psychological barriers that block progress and opens new doorways
to social and personal transformation.
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