Globalisation and new identities - a view from the middle brings
together 12 ethnographic studies of post-apartheid South Africa,
which focus on the emergence of new South African identities with
both strong local characteristics and powerful global influences.
It shows how, in different ways, through adoption, adaptation,
avoidance and resistance - South Africans are responding to the
forces and connections of globalisation. These ethnographies refuse
to make of South Africa a special case, a case apart from the rest
of the world, but instead locate it within the rest of the world.
In adapting northern approaches to globalisation to their own
purposes, the originality of the authors' engagement with South
Africa's social fabric becomes clear in historical perspective. All
these studies show how globalisation constitutes and is constituted
by the spreading of localised interests and identities - quite a
tranformation from the intense national politicization associated
with the anti-apartheid struggle.
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