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SelbstverstAndlich AKRIS-100 years (Paperback)
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SelbstverstAndlich AKRIS-100 years (Paperback)
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Selbstverstandlich is the German expression which, in the mind of
Albert Kriemler, creative director at AKRIS, best encapsulates the
aesthetic ideal that he wishes to accomplish with his fashion
designs. For Kriemler, the embodiment of natural modernity is
selbstverstandlich, evident in the wearer and also the use and
functionality of the clothes. Taking the collections as waymarks,
the book encompasses the entire one hundred years of AKRIS history
and its location in St. Gallen, Switzerland. The unsurpassed
quality of the fabrics and craftsmanship employed in the creation
of Albert Kriemler's art-inspired designs is dedicated to the woman
of today and tomorrow. She comes alive in her clothes, and with her
body language and presence imbues them with identity. Jessica
Iredale describes the uniqueness and forward-looking nature of
AKRIS. Iwan Baan, photographer, illuminates with his photo essays
the hometown and the inside world of the brand. The meticulous book
design confirms the AKRIS mindset: selbstver- standlich, naturally.
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