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Handbook of Survey Research (Hardcover, 2nd edition)
Loot Price: R3,661
Discovery Miles 36 610
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Handbook of Survey Research (Hardcover, 2nd edition)
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"The Handbook of Survey Research, Second Edition" builds on its
widely-recognized 1983 predecessor by updating its previous
historical account of the development of survey research and the
evolution of social science before going on to examine new and
expanded usages of survey research during the past half century.
Editors Peter Marsden (Harvard University) and James D. Wright
(University of Central Florida), long-time editor of Elsevier's
Social Science Research, have created an authoritative reference
book and an excellent starting point for anyone requiring a broad
examination of the field. Detailed chapters include: sampling;
measurement; questionnaire construction and question writing;
survey implementation and management; survey data analysis; special
types of surveys; and integrating surveys with other data
collection methods. This handbook is distinguished from other texts
by its greater comprehensiveness and depth of coverage including
topics such as measurement models, the role of cognitive
psychology, surveying networks, and cross-national/cross-cultural
surveys. Timely and relevant it includes materials that are only
now becoming highly influential topics.
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