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Developing And Branding The Fashion Merchandising Portfolio (Paperback)
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Developing And Branding The Fashion Merchandising Portfolio (Paperback)
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A career in fashion merchandising means working in a fast-paced,
creative industry and a highly competitive one. Developing and
Branding the Fashion Merchandising Portfolio is a guide to creating
a portfolio and brand for yourself that will stand out. Portfolios
provide immediate visual evidence of what you can do, and they
communicate hands-on experience more explicitly than a resume can
on its own. Whether you're interested in design, product
development, buying, textile design, or trend forecasting, this
book provides activities to help you identify and focus your
skills. Step-by-step instructions demonstrate how to gather
examples of your work, how to choose a design and layout, and ways
to incorporate drawings, sketches, and CAD-generated material into
a consistent, streamlined portfolio that reflects your personality.
User-friendly and above all visual, this is the guide for creating
a portfolio that will get you hired and keep your career on track.
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