This study analyzes American, Vietnamese, and Japanese personal
values, attempting to understand how it can be ethnographers find
large differences in values between cultures, yet empirical surveys
find relatively small differences in personal values between
cultures. D'Andrade argues that people live in two distinct value
worlds; the world of "personal values" and the world of
"institutionalized values." Assessing these value worlds, D'Andrade
is able to explain the contrast between ethnography and survey
data, while making vital commentary on American, Vietnamese, and
Japanese culture. With insight and precision, this book contributes
to the important debate that the Culture, Mind, and Society series
has initiated.
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