This textbook describes the structure of the industry in the UK and
globally, and explains the current problems and strategic responses
to global shifts in production. The new edition has been updated
throughout to include the lastest available data, and takes account
of the acceleration of the decline of manufacturing in the UK since
2002, the rapid expansion of production in China, and the final
demise of the system of quota control.
Essential subject for students at undergraduate and postgraduate
levels.
An expert guide to a bewilderingly complex industry.
No competition.
Addresses global issues, the opportunities and threats, with
strategies for survival.
Author is Editor of "International Journal of Fashion Marketing and
Management."
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