Business Analytics and Cyber Security Management in Organizations (Hardcover)

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Business Information Systems and Analytics
Release date:	November 2016
First published:	2017
Editors:	Rajagopal • Ramesh Behl
Dimensions:	229 x 152 x 22mm (L x W x T)
Format:	Hardcover
Pages:	332
ISBN-13:	978-1-5225-0902-8
Categories:	Books > Computing & IT > Computer communications & networking > Network security Books > Computing & IT > Social & legal aspects of computing > Privacy & data protection
LSN:	1-5225-0902-X
Barcode:	9781522509028

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