Traditional marketing techniques have become outdated by the
emergence of the internet, and for companies to survive in the new
technological marketplace, they must adopt digital marketing and
business analytics practices. Unfortunately, with the benefits of
improved storage and flow of information comes the risk of
cyber-attack. Business Analytics and Cyber Security Management in
Organizations compiles innovative research from international
professionals discussing the opportunities and challenges of the
new era of online business. Outlining updated discourse for
business analytics techniques, strategies for data storage, and
encryption in emerging markets, this book is ideal for business
professionals, practicing managers, and students of business.
General
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