This practical handbook aims to show planners and managers
throughout the financial services industry how to compete
successfully by improving the quality, selection, and delivery of
services. It presents step-by-step methods for designing and
implementing financial service packages that will satisfy
customers' needs. It offers practical advice on how to determine
customers' wants and how to translate these into an individualized
package tailored to their particular needs "Business Information
Alert"
In recent years, the U.S. housing market has been characterized
by rapid changes in housing prices, quality, and availability. This
handbook is a highly readable examination of the various theories
that have been advanced to explain the economic behavior of today's
housing market. Emphasis is put on developing an understanding of
the sophisticated economics underlying the market, thus enabling
the reader to carry this knowledge over into a rapidly changing
marketplace. The book begins with a brief look at the historical
development of U.S. housing markets and government intervention in
these markets. The study goes on to develop a conceptual framework
that can be used to evaluate the effects of the economic
environment and government policy on the housing market. Throughout
the book, real-world data is employed to verify and illustrate the
major points of the presentation.
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