Us against Them: The Political Culture of Talk Radio examines the
phenomenon of talk radio and the role that it plays in the American
political process as well as popular culture. Among the central
questions addressed is a basic one regarding why people choose to
listen to political talk instead of music. Do they listen to get
objective information on both sides of political issues to help
them make their own voting decisions, or do they seek out the hosts
and content that simply validates their own beliefs? After a
consideration of the history of talk radio as well as where the
industry stands today in terms of audience demographics and
advertiser support, Randy Bobbitt takes a theoretical look at how
talk radio may or may have not impacted political issues and
campaigns from the 1950s through the 2006 mid-term election, as
well as the real impact of talk radio on the 2008 presidential
campaign. Finally, Bobbitt considers the future of political talk
radio in light of the newest threat to the First Amendment: the
possible return of the Fairness Doctrine, a twentieth century law
that once required broadcasters to provide politically balanced
programming.
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