Providing an overview of current research and empirical
applications, this Handbook serves as an authoritative and
comprehensive guide to customer engagement in the tourism industry.
Addressing important challenges, contributions from a global range
of scholars explore an array of strategic and tactical issues
including understanding and managing customer engagement as well as
the metrics for capturing, measuring and implementing engagement
methods. Covering the significance of customer engagement in
broader tourism marketing practices, this book highlights the
current emerging issues in the field and applications across
different contexts and sectors. With practical applications of
concepts through case studies pre-, during and post-COVID-19
pandemic, it develops a rich narrative around customer engagement
in evolving technological environments. Chapters further forecast
potential developments in the field in the wake of current issues
and challenges. This will be a crucial read for students and
scholars of business management, economics and geography,
particularly those focusing on marketing and tourism and
hospitality management. The practical guidance offered will also
make this helpful for policy makers, planners, marketers and
managers in the tourism industry.
General
Imprint: |
Edward Elgar Publishing Ltd
|
Country of origin: |
United Kingdom |
Series: |
Research Handbooks in Tourism series |
Release date: |
September 2023 |
Editors: |
Raouf A. Rather
• Haywantee Ramkissoon
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
388 |
ISBN-13: |
978-1-80220-393-6 |
Categories: |
Books
|
LSN: |
1-80220-393-1 |
Barcode: |
9781802203936 |
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