Not all original works invoke the encore impulse in their
audiences. Those that do generally spawn replications - sequels,
spin-offs, or re-makes. This book presents a theory of why some
replications succeed and others fail. Pfefferman analyzes
replication attempts across various genres and media using the
theory's principles to reveal strategies for identifying and
maintaining works with potential for an encore. The book ultimately
shows how true strategic reinvention distinguishes itself from mere
imitation or mimicry by encompassing its own type of originality by
retaining the essence of the original, factoring in the new place
and time, presenting itself as authentic, conveying relevant
meaning, and tapping into universal themes. For anyone interested
in what constitutes an innovative work, these are more than just
replication techniques. They are tools for illuminating the core of
the creative process itself.
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