From Benjamin Franklin, Robert Morris, and Cornelius Vanderbilt to
Steve Jobs, Oprah Winfrey, and Bill Gates, with Madam C.J. Walker,
Martha Stewart, Jay-Z, and many more in-between, An Illustrated
Business History of the United States is a sweeping, lively, and
highly approachable history of American business from the nation's
founding to the twenty-first century. Author Richard Vague divides
this history into fourteen eras, with each era featuring lists of
the wealthiest individuals, notable inventions, and companies
founded, and the largest organizations, banks, and insurance
companies. Much of the data to create these lists stems from
original research, and the book contains a wealth of primary
business information extended and supplemented on a companion
website. Major themes include the nation's business beginnings in
land and real estate, the pivotal place of financial institutions
from the nation's earliest days, America's emergence as an
industrial powerhouse, its outsized innovations, the dominance of
its railways, automobiles, and other transportation companies, and
the ever-changing role of government. As the book moves to the
contemporary era, it highlights the merchandising of comfort,
entertainment, and controversy, and looks to the future as it
touches on the potential of emerging industries such as genetic
engineering, green energy, and virtual reality. A must read for any
student of American history, the book covers both catastrophe and
triumph, innovation and failure, and provides a crucial context for
a better understanding of the nation's political and social
history. Lushly illustrated with 300 color images, it is equally
rewarding for those who want to read it cover to cover and those
who prefer to focus on select eras of special interest.
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