The concept of opportunity cost, an integral part of classical
economic theory, is more than two hundred years old. Yet it is
still not fully understood today. This work focuses on opportunity
cost as it affects decision making, managing, and business problem
solving--where the acceptance of one alternative precludes the
acceptance of others. H.G. Heymann and Robert Bloom clarify the
issues associated with the opportunity cost principle, the
measurement of opportunity costs, and its practical applications in
the areas of finance and accounting. By providing numerous examples
to demonstrate these specific issues, they make an important,
complex economic concept simple to understand.
Heymann and Bloom begin their work with simple examples that
relate to the opportunity cost principle and introduce the
framework in which it has been defined. Following a discussion of
basic concepts, applications in economic theory, finance, and
accounting are reviewed and analyzed, and increasingly complex,
multidimensional, and interdependent problem statements are
considered in relation to practical management procedures. The
book's interdisciplinary approach addresses a number of issues
related to opportunity cost, including the environment in which
theories, models, and concepts are developed; the multiple
dimensions of problem situations faced by practicing managers;
various interpretations of opportunity cost in economic theory; and
the relevance of opportunity cost in computer-aided Decision
Support Systems. Written in a way that even people with a minimum
background in economics can understand, "Opportunity Cost in
Finance and Accounting" will enhance the reader's appreciation of
the many complex issues that relate to organizational management,
financial decision making, valuation, and opportunity costs. It
will be a valuable supplementary text for courses in business and
public administration, as well as for developmental seminars for
professionals in finance, investment, and accounting. It will also
be a significant addition to public, academic, and business
libraries.
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