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Books > Business & Economics > Finance & accounting > Finance > Investment & securities
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The Valuation of Digital Intangibles - Technology, Marketing, and the Metaverse (Hardcover, 2nd ed. 2022)
Loot Price: R4,544
Discovery Miles 45 440
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The Valuation of Digital Intangibles - Technology, Marketing, and the Metaverse (Hardcover, 2nd ed. 2022)
Expected to ship within 12 - 17 working days
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This book offers an updated primer on the valuation of digital
intangibles, a trending class of immaterial assets. Startups like
successful unicorns, as well as consolidated firms desperately
working to re-engineer their business models, are now trying to go
digital and to reap higher returns by exploiting new intangibles.
This book is innovative in its design and concept since it tackles
a frontier topic with an original methodology, combining academic
rigor with practical insights. Evaluation issues are increasingly
based on an analytical comprehension of augmented business models
and virtual function analysis, nurtured by real-time big data. The
impact of digitalization on scalable business models is the main
competitive advantage factor of the BigTechs and other Unicorns,
representing a target for startups and the reengineering of
traditional firms. The transition from the Internet to the
metaverse represents the last frontier, showing how 3D virtual and
augmented reality impacts social networking. The second edition of
this book updates the contents of the first edition while
comprehensively introduces these innovative topics--such as the
metaverse, cloud storage, multi-sided digital platforms,
ESG-compliance, and value co-creation patterns of digitized
stakeholders--and demonstrates how best practices can be applied to
specific asset appraisals, making it of interest to researchers,
students, and practitioners alike.
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