How did Gross Domestic Product (GDP) become the world's most
influential indicator? Why does it still remain the primary measure
of societal progress despite being widely criticised for not
considering well-being or sustainability? Why have the many
beyond-GDP alternatives not managed to effectively challenge GDP's
dominance? The success of GDP and the failure of beyond-GDP lies in
their underlying communities. The macro-economic community emerged
in the aftermath of the Great Depression and WWII. This community
formalised their 'language' in the System of National Accounts
(SNA) which provided the global terminology with which to
communicate. On the other hand, beyond-GDP is a heterogeneous
community which speaks in many dialects, accents and languages.
Unless this changes, the 'beyond-GDP cottage industry' will never
beat the 'GDP-multinational'. This book proposes a new roadmap to
2030, detailing how to create a multidisciplinary Wellbeing and
Sustainability Science (WSS) with a common language, the System of
Global and National Accounts (SGNA).
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