The book covers numerous tech entrepreneurial founders and software
developers, and the exciting brands or products that they created.
It goes deep on a handful of them, narrowly divulging exactly how a
few software developers and startup founders created breakthrough
tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin,
Groupon, and more. It highlights and unpacks the general
hero-worship that the media and our own minds practice about tech
founders and tech entrepreneurs. This idealization of tech success
can create a paradox, preventing average tech professionals from
their own successful journeys. This book provides hard evidence
that anyone in tech can create, and anyone on the peripheral of
tech can break through to the center where innovation, creativity,
and opportunity meet. The anecdotes, stories, evidence, facts,
arguments, logic, principles, and techniques provided in this book
have helped individuals and businesses engage in slow creation
cycles, improve the morale of their development teams, and
increased their delivery potential of their technology solutions
overall. Average Joe covers: Genius - The systematic deconstruction
and debunking of the commonly held assumptions in the tech industry
around supreme intelligence, and how that intelligence has been
worshipped and sought after, despite the facts. Slow Creation - How
to force-manufacture creative ideation. How conscious and
subconscious cycles of patterns, details, and secrets can lead to
breakthrough innovations, and how those P.D.S. cycles, and
systematic mental grappling, can be conjured and repeated on a
regular basis. Little-C Creativity - The conscious and miniature
moments of epiphany that leak into our active P.D.S. cycles of Slow
Creation. Flow - Why it's great, but also - why it's completely
unreliable and unnecessary. How to perpetually innovate without
relying on a flow state. Team Installation - How teams and
companies can engage their employees in Slow Creation to unlock
dormant ideas, stir up creative endeavors, and jumpstart fragile
ideas into working products. User Manipulation - How tech products
are super-charged with tricks, secret techniques, and neural
transmitters like Dopamine, Oxytocin, and Cortisol; how those
products leverage cognitive mechanisms and psychological techniques
to force user adoption and user behaviors. Contrarianism - How
oppositional and backward-thinking leaders create brand-new
categories and the products which dominate those categories.
Showmanship - How tech players have presented their ideas to the
world, conjured up magic, manufactured mystique, and presented
compelling stories that have captured their audiences. Sustainable
Mystique Triad - A simple model for capturing audiences
consistently without relying on hype and hustle.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
